Harry’s Nut Butter released a line of three chocolate truffle flavours. Each flavour was designated a character that represented the product – a skating dog for a smooth peanut flavour, a shelled tortoise for a salty almond, a spiky blowfish for a cracking hazelnut flavour. The colours used help the product stand out on the shelf from competitors, while also bringing to mind the flavours. Chunky, hand-drawn type was used to add to the playfulness of the identity.