Call It Out

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Call it Out was a national social campaign created to encourage Irish people to step up to help bring homophobia, biphobia and transphobia to an end.

I created a logo and design assets for the campaign. The logo was a bright loud mark that stood out, and called out for participation. The pink and black colouring was chosen as it has a history in LGBT+ pride and protest design. A marketing strategy for the campaign saw lots of influential Irish people post photographs of themselves wearing the logo calling for change.