South Wind Blows is a production company which produces important modern and historical irish cultural films, television shows, music festival and conferences. The new identity was to represent this in it's design. The typeface used has a perfect combination of looking traditional (in it's calligraphic style) and also very modern. The form of the words played on the name referring to the wind. It was designed with multiple purposes in mind as it is to appear on cinema and television screens, and in various sizes on a host of printed material.