JARU JARU JARU

JARU

--


JARU is an authentic Korean food brand based in Dublin. JARU mean ‘sack’ in Korean, symbolising the strong, humble bag that carries our dreams, passions, and love. I worked with JARU to create a series of labels for their products, and also to redrew their logo. Their logo featured a man in a sack. I introduced a wobble in the ‘U’ of ‘JARU’ to further represent the sack, and added the Korean translation to the logo to highlight the authenticity of the brand. The set of product labels adopt the same layout and similar design elements, which are tweaked for the individual product. Each label features the JARU character carrying a main ingredient, and its own colour palette, chosen to evoke the flavour.