Groundstate is an artisanal coffee roaster producing coffee so good it’s ‘out of this world’. I worked with Groundstate to produce a series of coffee labels and an accompanying logo. The theme ‘out of this world’ inspired the trippy logo and the illustrated labels. The label for each flavour featured its own character. ‘Far Out Freddy’ is an alien that has taken to using a push scooter. He thought that having streamers on your handlebars was pretty cool too! ‘Silly Simon’ is a mushroom doffing his cap at you…and keeping an eye on you while he is at it. ‘Interstellar Stella’ found a nifty space ship the humans sent up. She’s going to wear it at the shindig on Saturday night. ‘Dimitri Croaker’ is a psychedelic fella. There’s a rumour going around that if you lick his back, you can see God.