Green Sod Ireland is a Land Trust that protects land and its biodiversity. It creates safe habitats, facilitating the free movement of wildlife, vital for biodiversity. For St. Patrick’s Day they wanted to promote themselves to the American market. I created an illustration showing a wild Irish landscape coloured in shades of green – as a nod to the “40 Shade of Green” description Ireland is often given. The typography used was a modern twist on a traditional uncial script. The overall objective was be forward looking rather than twee, while celebrating Irish land and heritage.