Irish Examiner

Irish Examiner

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Heritage approached me to illustrate some characters for their client, the Irish Examiner. The characters were to be used as part of an advertising campaign to promote the paper’s subscription service. One character Jenny represented a part of their target market: females, aged 35–55 years old, interested in health and wellness. The other was Séan, representing males, aged 35–55 years old, interested in GAA sports.