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Early Bird

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Early Bird is an artisanal coffee roaster and independent café based in Paris. I worked with Early Bird to create branding and coffee packaging designs. The logo features an image of a bird, its wings as clouds, drinking from a cup of coffee – a twist of the phrase ‘an early bird catches the worm’. For the typography I drew a custom typeface that was inspired by the shapes used by the French artist Matisse. The coffee flavours continually change, and because of this I created a design that allows for new flavours to be easily added. Each flavour has its own sticker, in an individual colour, that could be placed sporadically onto the front of the coffee bag. The bag features the Early Bird logo in large. The size means it is still legible when stickers are placed on top, while also being bold and impactful on the shelf.